Fundamentally, however, it appears that all three interviewees agree on one thing: the phrase “hand roasted” is linked to manual human control. This might be through a certain machine or platform, but it’s this control which means a batch or bag of coffee has been “hand roasted”.
What is roasting coffee and how is it made?
What is small-scale coffee roasting?
The vast majority of coffee is roasted commercially on a large scale, but small-scale commercial roasting has grown significantly with the trend toward “single-origin” coffees served at specialty shops.
What is the shelf life of roasted coffee?
Extending the shelf life of roasted coffee relies on maintaining an optimum environment to protect it from exposure to heat, oxygen, and light. Roasted coffee has an optimal typical shelf life of two weeks, and ground coffee about 15 minutes. Without some sort of preservation method, coffee becomes stale.